Conversion Rate Optimization (CRO)

More Sales with Same Traffic

Today, simply driving traffic to your website is not enough. You need to ensure that your website visitors take action, whether it’s making a purchase, signing up for a newsletter, or requesting a quote. This is where conversion rate optimization (CRO) comes in.

CRO is the process of improving the percentage of website visitors who complete a desired action, also known as a conversion. By optimizing your website’s design, content, and usability, you can increase your conversion rate and boost your bottom line.


Our CRO Services

We analyze your website’s current performance and identify areas for improvement. Then develop a customized CRO strategy to help you achieve your business goals. Of course, the point to consider here is to understand the dynamics of the industry, the characteristics and goals of your brand and determine a conversion rate optimization plan accordingly.

  • Higher CR
  • Enhanced user experience
  • Data-driven insights


Let’s check your current CR performance together and figure out more opportunities to improve it.

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In the dynamic realm of digital marketing, where every click, conversion, and engagement matters, A/B testing stands as a beacon of clarity and optimization. This powerful tool allows marketers to experiment with different versions of their marketing assets, comparing their performance to determine which variation resonates best with their target audience. Here the steps of A/B testing:

  • 1. Identify a Goal:
  • 2. Formulate a Hypothesis
  • 3. Create Variations
  • 4. Measure and Analyze
  • 5. Draw Conclusions

A/B Testing

A/B testing has become an indispensable tool for digital marketers, providing a scientific approach to optimize marketing assets and achieve superior results.

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Off page SEO refers to the actions taken outside of your own website to prove your website’s strength and improve rankings.

There are millions of websites and countless web pages, so how does Google decide which domain should rank higher? At this point, Google looks at off-page factors like backlinks and brand mentions to decide what your website’s popularity and reputation is.

Off page SEO helps to improve your website’s:

  • Expertise
  • Experience
  • Authoritativeness
  • Trustworthiness

Off-page SEO

We, as Totes, are ready to support you to increase your website’s authority score, increase its visibility and examine the backlink profile of your competitors.

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How To Create Best Landing Pages?

In landing page design, you should shape UI changes entirely according to user behavioral analysis, and for this you need a very good data analysis. As Totes, we base the entire development process on comprehensive behavioral analysis.

Performance Measurement

We analyze landing pages with A/B testing and continue with the design that brings better conversion rates and turnover.

Landing Page Optimization

Contact us for better converting landing page best practices!

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Most Detailed Analysis

We analyze all changes in the CR process in detail with a very detailed KPI and metric list.

Conversion-Focused Pages

Based on thorough analysis, we create the best performing page design and start measurement.

Psychology Behind Profit

We rely on hypotheses instead of personal views. We should test every element.

CRO in 5 Steps

  • 1

    Thorough Analysis

  • 1

    Strong CRO Hypothesis

  • 2

    Full-Scope Development

  • 3

    Performance Measurement

Pick the Right Pack

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Historical Data Analysis
User Testing
Heatmap & Click stream Testing
Shopping Cart Abandonment Testing
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/ Per month
Historical Data Analysis
User Testing
Heatmap & Click stream Testing
User Path & Journey Analysis
Landing Page Creation
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/ Per month
Historical Data Analysis
User Testing
Heatmap & Click stream Testing
User Path & Journey Analysis
Custom UX Development
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Our Clients

Frequently Asked Questions

About SEO

1. What is conversion rate optimization (CRO)?

Conversion rate optimization (CRO) is a process of increasing the percentage of visitors to a website who take a desired action, such as making a purchase, subscribing to a newsletter, or filling out a form. CRO is a continuous process that involves understanding user behavior, identifying areas where the website can be improved, and making changes to increase the conversion rate.

2. Why is conversion rate optimization (CRO) important?

Conversion rate optimization is important because it can help businesses to:

  • Increase sales and revenue
  • Generate more leads
  • Improve customer satisfaction
  • Reduce marketing costs

3. What are some of the benefits of conversion rate optimization (CRO)?

Some of the benefits of conversion rate optimization (CRO) include:

  • Increased website traffic
  • Improved user experience
  • Higher conversion rates
  • Increased sales and revenue
  • Reduced marketing costs
  • Improved customer satisfaction

4. What are some resources for learning more about conversion rate optimization (CRO)?

There are many resources available for learning more about conversion rate optimization (CRO). Some of the best resources include:

  • Google’s Conversion Rate Optimization Guide
  • Kissmetrics CRO Guide
  • Unbounce CRO Guide
  • VWO CRO Guide

5. What are some common mistakes to avoid in conversion rate optimization (CRO)?

Some common mistakes to avoid in conversion rate optimization (CRO) include:

  • Not setting goals: Without goals, it is difficult to measure the success of your CRO efforts.
  • Not analyzing your website: You need to understand user behavior before you can make improvements to your website.
  • Not identifying conversion points: This will prevent you from focusing your CRO efforts on the most important areas.
  • Not developing a hypothesis: This will make it difficult to test different versions of your website.
  • Not measuring your results: This will prevent you from learning from your tests and making improvements.

Conversion rate optimization (CRO) is a powerful tool that can help businesses to achieve their marketing goals. By following the tips above, you can get started with CRO and start seeing results.

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