What is Navigational Search Intent?

Navigational intent means that the user wants to find a specific page. In this search intent, users already know what they’re trying to find. Navigational keywords are mostly branded and they’re easy-to-analyze keywords for SEO analysis. Here are some examples of navigational keywords:

  • “google ads keyword planner”
  • “walmart”
  • “facebook”
  • “ahrefs trial”